My Reaction

In the age of the communication and information, ads, like our shoes which lead us moving forward to other information’s milestone, is very important and inevitable. Simply put, ads bring along the messages what advertisers want to tell the public and cause a wide range of influence.
According to the article, people can drink in a responsible way, drink at the right moment, even the advertisers offer the guidelines and information which are provided by the experts in order to teach consumers how to drinking. However, we never see any hints to show the disadvantages of the drinking and how the liquor endangers our health. This phenomenon, maybe, unravels the fact of our life--- ads are commercial information which gives the product most beautiful packing over the fact, but never tells consumers the blemish of the product. By far the worst, the messages will root deep in our mind unconsciously and consumers will make a wrong decision. So that, consumers must ponder very carefully, of their own, prior to make decision to avoid someone becomes the next victim in a beautiful fraud.
When people are accustomed to drink, they will really recognize the moment when they may drink just like the theme of the campaign? I don’t think so. Most of the people step into the swirl of liquor’s overwhelming temptation and never get out from it! Drinking a little bit, to me, is an effective counterweight to release pressure and also forgot trouble. Or sometimes, we drink in the wedding ceremony, gathering, and celebration in order to make a wonderful atmosphere. However, over drinking not only gets irrational action and unconscious as the result of drunk, but also uploads the burden such as financial problem of the family.
As a result, we must ponder carefully and make a right decision, but not depends on what the ads promote and strongly recommend.